Why is organic Traffic Important
If you’re just starting out in SEO, you may be a little confused by the different types of traffic that can lead to a site.
You have organic traffic from search engines, email campaigns, pay-per-click search engine ads, content marketing campaigns, social media interactions and more.
Most people would agree that as far as traffic goes, organic traffic is the most important one to generate.
Organic traffic is arguably the most valuable type of traffic that you can generate to your site and should be a top priority for anyone looking to grow their web presence.
What is organic Traffic
The term "organic traffic" is used for referring to the visitors that land on your website as a result of unpaid("organic") search results.
If you input a search query into your favorite search engine, like Google, it will display the search results page that contains the most relevant sites for your search.
If you were to click on one of these search results, then you would be organic traffic. This is easily the most common form of traffic on search engines because that’s what they were designed to do.
Compare this to other forms of traffic like paid traffic where you are paying for ads for your site and the cost of the conversion is substantially higher.
These ads are usually in the top positions on search engine results or in noticeable locations where people can click on them and be directed to your business.
(Organic results of Realprop)
Organic vs Paid
Advertising is an important part of any business and when you take out an ad in a search engine to get paid traffic, you’re paying for that advert space.
1 On the other hand, if you invest in developing and maintaining your organic search results, you’ll typically only need to make an initial investment on your SEO and your traffic from then on is essentially free.
2 The most common way for successful companies to rank higher in the search engines is by working on their search engine optimization. This can be done either internally or by hiring a specialized SEO company to help out.
3 More people are turning to SEO-focused copywriters because search engine optimization is an ever-changing landscape that requires at least some level of instinct and expertise.
4
Some people might argue it’s a better idea to take out an ad and get more traffic to your site. On the other hand, if you’re looking to save some money and don’t need additional traffic, this is probably not the best option for you. The rates for advertisement space on the web are typically based on how many advertisers are competing for the keywords that you’re trying to rank for and the ad usually goes to whoever is willing to pay more.
5 The term for this is PPC (Pay Per Click) because you need to pay every time someone clicks on your ad that is leading to your site. One crucial difference between this and organic search results are that, once you stop your PPC campaign, you’re likely to see a noticeable drop in the traffic to your site.
Why is Organic traffic so important
As we just mentioned, one of the key differences between paid traffic and organic traffic is that you need to keep paying for your paid traffic.
Paid advertising can be a highly effective strategy for short-term initiatives, but it’s important to remember that you need to budget money from your budget in order to make it work.
This can be bad news because it means that you could potentially lose a lot of revenue from the initial traffic that you receive to your site.
This is not ideal for obvious reasons.
However, organic traffic is also a very important source of traffic because the searchers that make up your organic traffic are there with a specific intent.
When someone types a query into a search engine, it is very likely that they’re looking for something specific, which means that if you are the first site they land on after entering their search terms, you are more likely to get their business.
Even if you are not trying to market your work, it may be beneficial to have an engaged audience that is willing to promote it.
If you have other social media channels where people are already following your content, it may be worth asking them for help with this too.
The more followers or subscribers you have, the more reach your work will have which means the better chance of being discovered by other users.
Organic traffic is becoming a vital component to any content strategy as it provides a nearly endless source of visitors that can be used for anything from running a blog to making money from affiliate links.
It is relatively low-maintenance when compared to paid traffic, which has a high recurring cost, at least financially.
Yet another reason to invest in organic traffic is because it allows you to boost the trust that other sites have for your site.
When people see a site pop up high in the search results, they trust it because they believe that Google invests a lot of time and effort into their algorithm to ensure that only the best sites make it to the top of their results pages. This is typically true.
what other traffic do you get?
So far, we’ve only discussed the two most common forms of traffic that can lead people to your site, but there are many other sources of traffic that are worth discussing. Let’s take a look at some of them.
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Direct Traffic: Direct traffic is when someone comes to your site without even using a search engine. Rather, they type the URL of your site into their browser bar. This is typically because they have found your site in a link that was shared via social media or email.
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Display Traffic: Display traffic is similar to paid traffic in that it originates from ads, but these ads are placed on other sites such as social media and other websites. Google Ads allows you to place ads for your site on other sites, though this is optional. If you want to stick to traditional paid traffic, you can opt out of this.
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Email Traffic: So, what is this traffic that originates from your email marketing campaigns? Well, the answer is really straightforward. These are people who visit your website after opening an email you sent them, and it remains one of the most successful ways to engage with customers online. For this to be recorded in Google Analytics you’ll need to link it up with your email marketing software beforehand.
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Referral Traffic: Referral traffic is obtained when people visit your site by way of another site. For example, if another site links to you as a source and someone clicks on that link, you are able to see an influx of visitors from that outside source.
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Social Traffic: Social traffic is known to be a very important metric when evaluating the performance of a business in the modern era. Social traffic, which originates on various social media platforms, comes in a variety of forms and can include likes, shares, comments, and follows. It is interesting to note that these social media sites are becoming an integral part of how we share ideas and interact with one another in society today.
Boosting your ORganic Traffic
To boost your organic traffic, the first thing that you need to do is match the search intent of the people who are most likely to become your customers. Answering their questions and building trust with them is going to lead you a long way in gaining their trust and getting more organic traffic.
You also need plenty of high-quality backlinks from reputable sources in order to rank well in Google. This is just scratching the surface of how you can increase organic traffic since that’s an entirely different topic of its own.
